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Our Team

Dream big. Work hard. Make it happen.

Welcome to Pure Impact Cheerleading!!


For those of you who don’t know me, my name is Ashley Sherman and I am the owner and founder of Pure Impact Cheerleading located in West Brant. 


Words cannot describe how excited I am for this new adventure and to be able to share my passion for Cheerleading with the Brantford community and surrounding areas! Now here’s a little bit about me.


At the age of 24 I would have never known I would be the owner of a Cheerleading gym. My passion and 21 years of dedication in competitive gymnastics & cheerleading growing up as an athlete has brought me to love the sports even more as a coach. My entire life has been dedicated through the sports of gymnastics & cheerleading, creating memories and friendships that I will forever cherish. I feel my greatest accomplishments in my coaching career have been the life-long relationships that I have made with my athletes. Cheerleading is a sport that is forever changing and not just in techniques and grips. These sports teach valuable life skills, molding each individual athlete in their own way. There is always something new to learn that fuels me to be the best owner and cheerleading coach that I can be. I consider all of my members at Pure Impact Cheerleading a part of my family and I cannot wait to see it grow!


Ashley Sherman 



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